Bright Choices®.
A better way to buy benefits.

With the Bright Choices Exchange, you determine the dollar amount to give your employees. They go shopping in an online store to get a benefits portfolio that fits them best.

Research indicates that businesses will quickly move to private exchanges.

  • 47%

    A recent J.D. Power and Associates survey indicates that 47% of employers are likely to adopt a Defined Contribution approach and utilize private exchanges.

  • 80%

    Another study by Oliver Wyman shows almost 80% of employers were willing to choose a private health care exchange.